Keep it simple.
Solid colors photograph well. Avoid anything with big logos, graphics, or busy patterns.
Avoid clothes that are too bulky. Depending on the season, layers are ok, but be mindful of too many layers.
Show off your children’s fun style with layered clothing that’s fitted and comfortable. If kids feel comfortable, they’re more likely to give natural expressions full of personality. (Same goes for adults, for that matter.)
Don’t be afraid to accessorize.
Children’s accessories, such as colorful scarves or hats, can be a great way to add more personality.
Prepare in advance.
It helps if clothes are clean, pressed, and on hangers a few days before the shoot so you don’t have to worry about it the day of the session.
And don’t forget about shoes! They’re an important part of your wardrobe — and there’s nothing worse than a beautiful outfit that’s ruined by scruffy shoes or tattered flip flops.
Makeup & Hair
Keep it natural.
For women, hair should be styled naturally. In other words, if you don’t usually wear your hair in a formal updo, skip it. The same principle applies to makeup: if you’re thinking about trying out that trendy fluorescent orange eye shadow you saw in a magazine, save it for another time. Instead, choose natural makeup that makes you feel beautiful, then add a light layer of powder to reduce shine, just before the session.
Keep it clean.
A clean-shaven look for men is best (but if you’ve always rocked a beard, I’m not telling you to shave it off!). Haircuts for boys and men should take place about a week or so before the session.
Even after sharing all these tips, I always remind clients that there’s really no such thing as a “wrong” wardrobe choice — that is, if they absolutely love what they’re wearing. That’s because by the end of each pre-session consultation, we’ve discussed the most important question, which is this: what do they want to do with these images? Since I specialize in wall art and archival keepsakes, I want my clients to picture how these photos will look in their home for years to come. So, if we’ve discussed how they’ll use the images and I’ve given them my style tips, but they still want to wear matching bright green velour tracksuits (okay, this has never happened but you catch my drift!), then that’s a family who owns their style and can (and should) pull it off.
What’s important to me as a photographer is that the session is an enjoyable experience for the whole family; everyone should be relaxed and have some fun! At the end of the day, there’s no amount of clothing, hair, or makeup that can distract from a truly sweet moment between family…even if they’re all wearing matching jean jackets.
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